The ICON Embassy is a chic, contemporary boutique hotel situated in a beautifully restored classic building in the heart of Madrid’s prestigious Salamanca district, right on the upscale Calle Serrano. The hotel is defined by its stylish, urban design, offering a fresh, modern aesthetic that contrasts with its traditional surroundings. It is perfectly positioned for guests who prioritize luxury shopping and proximity to major corporate and diplomatic offices. The ICON Embassy provides a high-quality, tranquil, and fashionable base, known for its personalized service and easy access to the area's fine dining and exclusive boutiques.
Offers a variety of stylish and contemporary guest rooms and suites, characterized by a refined, modern boutique aesthetic that perfectly complements the elegance of the Salamanca district. The accommodations are designed with a focus on sophisticated comfort, featuring clean lines, quality minimalist furnishings, and a curated selection of artwork. All rooms are well-equipped with modern amenities and comfortable bedding, ensuring a tranquil and fashionable urban retreat for guests looking for a high-quality stay in one of Madrid's most exclusive neighborhoods.
Offers a variety of stylish and contemporary guest rooms and suites, characterized by a refined, modern boutique aesthetic that perfectly complements the elegance of the Salamanca district. The accommodations are designed with a focus on sophisticated comfort, featuring clean lines, quality minimalist furnishings, and a curated selection of artwork. All rooms are well-equipped with modern amenities and comfortable bedding, ensuring a tranquil and fashionable urban retreat for guests looking for a high-quality stay in one of Madrid's most exclusive neighborhoods.
Provides a high-quality, intimate dining experience designed to match its stylish boutique atmosphere. The hotel offers a dedicated breakfast service featuring a varied spread of fresh, local products and hot dishes to ensure a superb start to the day. For the rest of the day, guests can enjoy light fare, specialty coffees, and cocktails at the sophisticated Lobby Bar and Lounge, which serves as a refined spot for informal meetings or relaxing. While on-site dining focuses on convenience and quality, the hotel's location on Calle Serrano ensures that guests are immediately surrounded by some of Madrid's most celebrated and high-end restaurants and gastronomic experiences.
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Focused on providing practical wellness and easy access to the surrounding sophisticated neighborhood. While the hotel does not feature a pool, it offers a well-equipped, compact fitness center that allows guests to maintain their exercise routines conveniently. A unique recreational service is the hotel's complimentary bicycle rental, encouraging guests to explore the exclusive streets of the Salamanca district and the nearby Retiro Park—a vast green space perfect for outdoor activity. This combination emphasizes convenient inner-city fitness and stylish, independent urban exploration.
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Based on 656 reviews
5
Location
4.9
Sleep Quality
4.6
Rooms
4.5
Service
4.8
Value
4.4
Cleanliness
4.6
Published Fri, Jan 31, 2026
Location is fantastic: and despite being on Serrano I experienced zero noise (2nd floor). Bed and pillows are good as is the bathroom. The only thing I missed was a (small) desk one could work on...
Published Tue, Dec 31, 2025
Best location on Salamanca neighborhood, shopping, restaurants and bars is the best that Madrid has to offer. Very professional staff from front desk, bar, restaurante and housekeeping. Extremely...
Published Fri, Oct 31, 2025
Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price.
