ICON Embassy

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ICON Embassy

Calle de Serrano, 46

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The ICON Embassy is a chic, contemporary boutique hotel situated in a beautifully restored classic building in the heart of Madrid’s prestigious Salamanca district, right on the upscale Calle Serrano. The hotel is defined by its stylish, urban design, offering a fresh, modern aesthetic that contrasts with its traditional surroundings. It is perfectly positioned for guests who prioritize luxury shopping and proximity to major corporate and diplomatic offices. The ICON Embassy provides a high-quality, tranquil, and fashionable base, known for its personalized service and easy access to the area's fine dining and exclusive boutiques.

Bedding Configuration

Offers a variety of stylish and contemporary guest rooms and suites, characterized by a refined, modern boutique aesthetic that perfectly complements the elegance of the Salamanca district. The accommodations are designed with a focus on sophisticated comfort, featuring clean lines, quality minimalist furnishings, and a curated selection of artwork. All rooms are well-equipped with modern amenities and comfortable bedding, ensuring a tranquil and fashionable urban retreat for guests looking for a high-quality stay in one of Madrid's most exclusive neighborhoods.

Offers a variety of stylish and contemporary guest rooms and suites, characterized by a refined, modern boutique aesthetic that perfectly complements the elegance of the Salamanca district. The accommodations are designed with a focus on sophisticated comfort, featuring clean lines, quality minimalist furnishings, and a curated selection of artwork. All rooms are well-equipped with modern amenities and comfortable bedding, ensuring a tranquil and fashionable urban retreat for guests looking for a high-quality stay in one of Madrid's most exclusive neighborhoods.

DELUXE WITH TERRACE
  •  
Room
STANDARD
  • Room size (sqm)
  • Disability-friendly bathroom
  • Balcony
  • Individually adjustable heating
  • Individually adjustable air conditioning
  • Centrally regulated air conditioning
  • Ironing set
  • Bathtub
  • Number of bedrooms
  • Double bed 131-150 width
  • Single bed 80-130 width
  •  
CAPACITY 2
  •  
QUEEN SIZE BED
  •  
Room
SUPERIOR
  • Balcony
  • Individually adjustable heating
  • Individually adjustable air conditioning
  • Centrally regulated air conditioning
  • Ironing set
  • Number of bedrooms
  • Room size (sqm)
  • Bathtub
  • Living room
  • King-size bed 150-183 width
  •  
SUPERIOR CITY VIEW
  •  
Room
DELUXE WITH BALCONY
  • Tea and coffee making facilities
  • Ironing set
  • Centrally regulated air conditioning
  • Individually adjustable air conditioning
  • Individually adjustable heating
  • Electric Kettle
  • Number of bedrooms
  • Room size (sqm)
  • Terrace
  • King-size bed 150-183 width
  •  
Room
STANDARD
  • Slippers
  • Room size (sqm)
  • Number of bedrooms
  • Tea and coffee making facilities
  • Ironing set
  • Pillow menu
  • Single bed 80-130 width
  • King-size bed 150-183 width
  •  
STANDARD
  • 10  
STANDARD
  •  
ECONOMY
  •  
SUPERIOR WITH DOUBLE BED
  •  
DELUXE ONE BEDROOM
  • 10  
STANDARD
  •  
Room
STANDARD
  • Number of bedrooms
  • Room size (sqm)
  • Balcony
  • Individually adjustable heating
  • Individually adjustable air conditioning
  • Centrally regulated air conditioning
  • Ironing set
  • Bathtub
  • Queen-size bed 150-154 width
  • Bunk beds
  •  
STANDARD
  •  
Room
INNER
  • Room size (sqm)
  • Number of bedrooms
  • Tea and coffee making facilities
  • Ironing set
  • Centrally regulated air conditioning
  • Individually adjustable air conditioning
  • Individually adjustable heating
  • Balcony
  • Disability-friendly bathroom
  • Desk
  • Bathtub
  • Double bed 131-150 width
  •  
STANDARD
  •  
TWO BEDS
  •  
DELUXE WITH TERRACE
  • 10  
SUPERIOR
  •  
Room
STANDARD
  • Number of bedrooms
  • Bathtub
  • Ironing set
  • Centrally regulated air conditioning
  • Individually adjustable air conditioning
  • Individually adjustable heating
  • Balcony
  • Disability-friendly bathroom
  • Room size (sqm)
  • Double bed 131-150 width
  • Single bed 80-130 width
  •  
DELUXE CITY VIEW
  •  
Room
STANDARD
  • Centrally regulated air conditioning
  • Balcony
  • Disability-friendly bathroom
  • Room size (sqm)
  • Number of bedrooms
  • Individually adjustable heating
  • Bathtub
  • Individually adjustable air conditioning
  • Double bed 131-150 width
  • Single bed 80-130 width
  •  
STANDARD
  •  
TWO BEDS
  • 10  
ECONOMY
  •  
CITY VIEW
  • 10  
WITH BALCONY
  • 10  
DELUXE CITY VIEW
  • 10  
SEA VIEW
  •  
STANDARD
  •  
BUNK BED
  •  
ECONOMY
  • 10  
STANDARD
  •  
ONE BEDROOM
  • 10  
DELUXE WITH BALCONY
  • 10  
DELUXE
  • 10  
TWO DOUBLE BEDS
  •  
INNER
  • 10  
DELUXE
  •  
SUPERIOR
  •  
STANDARD
  • 10  
STANDARD
  •  
DELUXE
  •  
LUXURY
  • 10  
LUXURY
  •  
SUPERIOR CITY VIEW
  • 10  
STANDARD
  •  
ECONOMY
  •  
PREMIUM
  •  
LUXURY CITY VIEW
  • 10  
ONE BED
  •  
HONEYMOON
  • 10  
STANDARD
  •  
CAPACITY 4
  •  
LUXURY
  • 10  
BUNK BED
  • 10  
INNER
  • 10  
STANDARD
  •  
TWO DOUBLE BEDS
  • 10  
BASIC
  • 10  
SUPERIOR
  • 10  
SUPERIOR
  •  
DELUXE
  •  
SUPERIOR
  •  
CITY VIEW
  •  
RUN OF HOUSE
  • 10  
LUXURY CITY VIEW
  •  
INNER
  •  
DELUXE
  • 10  
KING SIZE BED
  •  
BUNK BED
  •  
DELUXE
  •  

Provides a high-quality, intimate dining experience designed to match its stylish boutique atmosphere. The hotel offers a dedicated breakfast service featuring a varied spread of fresh, local products and hot dishes to ensure a superb start to the day. For the rest of the day, guests can enjoy light fare, specialty coffees, and cocktails at the sophisticated Lobby Bar and Lounge, which serves as a refined spot for informal meetings or relaxing. While on-site dining focuses on convenience and quality, the hotel's location on Calle Serrano ensures that guests are immediately surrounded by some of Madrid's most celebrated and high-end restaurants and gastronomic experiences.

Room type Description

Focused on providing practical wellness and easy access to the surrounding sophisticated neighborhood. While the hotel does not feature a pool, it offers a well-equipped, compact fitness center that allows guests to maintain their exercise routines conveniently. A unique recreational service is the hotel's complimentary bicycle rental, encouraging guests to explore the exclusive streets of the Salamanca district and the nearby Retiro Park—a vast green space perfect for outdoor activity. This combination emphasizes convenient inner-city fitness and stylish, independent urban exploration.

Room type Description
Room type Description
  • Year of most recent renovation: 2018
  • Total number of rooms: 76
  • Number of floors (main building): 6
  • Double rooms: 65
  • Triple rooms: 2
  • Quadruple rooms: 9
  • hotel
  • American Express
  • Diners Club
  • MasterCard
  • Visa
  • Visa Electrón
  • City centre
  • Bus/Train station
  • Golf course
  • Bathroom: 1
  • Shower
  • Hairdryer
  • Toiletries
  • Bathrobes
  • Make-up mirror
  • Wi-fi
  • Internet access
  • Direct dial telephone
  • TV
  • 220V power supply
  • Minibar
  • Central heating
  • Safe
  • Wheelchair-accessible
  • Wake-up service
  • Smoking rooms
  • Children share the bed with parents
  • Extra beds on demand
  • Cot on demand
  • Small pets allowed (under 5 kg)
  • Large pets allowed (over 5 kg)
  • Wheelchair-accessible
  • Car park
  • 24-hour reception
  • Check-in hour
  • Check-out hour
  • Mobile phone coverage
  • Wi-fi
  • Local and international calls
  • Transfer service
  • Airport Shuttle
  • Room service
  • Laundry service
  • Medical service
  • Bicycle hire service
  • Babysitting service
  • Multilingual staff
  • Air conditioning in public areas
  • Lift access
  • Terrace
  • Concierge
  • Luggage room
  • Clothes dryer
  • Café
  • Bar
  • Restaurant: 1
  • Non-smoking area
  • Highchairs
  • Banquet hall
  • Air conditioning in Restaurant
  • Breakfast room
  • Conference room
  • Meeting room
  • TV lounge
  • Breakfast buffet
  • À la carte lunch
  • À la carte dinner
  • LGTBIQ friendly
  • Deposit on arrival
  • Identification card at arrival
  • Non-smoking establishment
  • Spain - Safe Tourism Certified
Review score

Based on 648 reviews

5

Location

4.9

Sleep Quality

4.6

Rooms

4.5

Service

4.8

Value

4.4

Cleanliness

4.6

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Published Tue, Dec 31, 2025

by Baiona-Humber_2014

5/5 My Home away in Madrid
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Best location on Salamanca neighborhood, shopping, restaurants and bars is the best that Madrid has to offer. Very professional staff from front desk, bar, restaurante and housekeeping. Extremely...

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Published Fri, Oct 31, 2025

by Adriana C

5/5 Great choice
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Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price.

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Published Sun, Oct 31, 2025

by HiliLebel

5/5 100/1000000 Number 1 hotel in Serrano !
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Everything was perfect! Best location, the room and bathroom were very very clean (cleaned every day),amazing breakfast and wonderful staff!!! This is my second time at this hotel and not the last...

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