The ICON Wipton is a charming and intimate 4-star boutique hotel located in the heart of Madrid’s prestigious Salamanca district, specifically on the chic Calle Serrano. This elegant hotel is housed in a beautifully preserved classic building and is celebrated for its distinctive English-inspired decor, which evokes the ambiance of an exclusive private club or townhouse. Its location is unbeatable for those interested in luxury shopping and fine dining, as it is surrounded by high-end boutiques and gourmet restaurants. The ICON Wipton provides a unique, sophisticated, and tranquil base, perfectly blending traditional Madrileño elegance with a cozy, personalized boutique experience.
Offers cozy and highly stylish accommodation designed with a distinctive English-inspired boutique aesthetic, creating the feel of a sophisticated private club. The rooms are elegantly decorated with rich textiles, unique furnishings, and personalized details, ensuring a comfortable and intimate stay. While the rooms are generally smaller than those in larger chain hotels, they prioritize charm and quality, often featuring high ceilings and tasteful artwork. This design choice provides a warm, tranquil retreat that perfectly matches the exclusive, residential ambiance of the surrounding Salamanca neighborhood.
Offers cozy and highly stylish accommodation designed with a distinctive English-inspired boutique aesthetic, creating the feel of a sophisticated private club. The rooms are elegantly decorated with rich textiles, unique furnishings, and personalized details, ensuring a comfortable and intimate stay. While the rooms are generally smaller than those in larger chain hotels, they prioritize charm and quality, often featuring high ceilings and tasteful artwork. This design choice provides a warm, tranquil retreat that perfectly matches the exclusive, residential ambiance of the surrounding Salamanca neighborhood.
Offers an intimate and high-quality dining experience that complements its exclusive club-like atmosphere. The hotel’s main dining area provides a refined setting for a delicious and substantial breakfast buffet, featuring fresh, locally-sourced products and a selection of hot dishes. Throughout the day and evening, guests can enjoy drinks and light fare in the hotel's stylish bar/lounge area, which maintains the distinctive, warm English-inspired decor. While the dining facilities are intimate, the hotel's location in the gourmet Salamanca district means guests are just steps away from some of Madrid’s most celebrated restaurants and tapas bars.
| Room type | Description |
|---|
Focuses on providing a tranquil, relaxing, and social atmosphere that complements its exclusive boutique setting. While the hotel does not feature an extensive gym or pool, its core recreational offering is the stylish bar and lounge area, which is designed to feel like a cozy, sophisticated private club where guests can unwind, socialize, and enjoy cocktails in an elegant environment. Furthermore, the hotel provides complimentary bicycle rental, encouraging guests to explore the magnificent streets, high-end shops, and surrounding parks of the beautiful Salamanca district at their own pace.
| Room type | Description |
|---|
| Room type | Description |
|---|
Based on 950 reviews
5
Location
4.9
Sleep Quality
4.6
Rooms
4.6
Service
4.9
Value
4.5
Cleanliness
4.8
Published Fri, Apr 30, 2026
Great location, a close walk to Retiro park and the Retiro metro stop. Very friendly staff. we had an excellent room with very comfortable bed, bunk beds, and a nice window. spacious. Very...
Published Thu, Feb 28, 2026
I have stayed many times at the Icon Wipton in Madrid and every time I’m so happy to be there! Pablo, Enrique and everyone at reception make us feel at home and are always helping us with everything...
Published Sat, Feb 28, 2026
It was exceptional stay at Icon Wilton, great location and great people. Mr. Pablo was really friendly and helpful as well as all staff on reception & room service. I will definitely come back
